QR Codes

The usage of QR codes has a lot of benefits. Therefore we have created some useful functions. QR codes are highly suitable for:

• Leading recipients to a webpage;

• Leading recipients to a personalized landing page;

• Measuring campaign effectiveness/conversion by adding the utm tag in the URL;

• Increasing campaign effectiveness (e.g. by measuring in which postal code areas the conversion rate is highest);

• Adding a video to your postal card;

• Automatically filling our discount codes for your customers.

Using the editor

The QR code can be added using our editor and can either be used statically or dynamically.

Dynamic QR code

You can add a dynamic QR code by adding a QR code to your design. Then, click on variable link and enter a name for your merge variable. This variable can also be re-used in your text or dynamic images.

Static QR code

To add a regular static QR code, use the absolute URL option in the editor.

Styling a QR code

You can style your QR code using the editing panel on the right hand side of the editor. Click on your QR code. The panel will go to the correct page automatically. Here you can change the color of the QR code and add a drop shadow. This with both static and dynamic QR codes.